An Apple A Day
Most every profession is subject to the changing seasons. The farmer sows his crop in the spring, gathers the harvest in the autumn and allows the fields to lie fallow in the winter.1 Likewise, the department store Santa spends eleven months of the year pursuing a suitably hirsute aspect before showing up fur-swaddled and sweltering in the local shopping centre, just as summer is starting and the air-conditioning has broken down.2
So too in the world of Apple retail. The dog days of summer afford ample daylight in which to debate the forthcoming features of the putative iPad, announced early in the year. As the leaves crisp and crinkle talk turns to the next iPhone, which has traditionally made its debut at Apple’s Worldwide Developers Conference in June. Finally, as retailers race to break out Christmas decorations ever earlier, iPods in this season’s colours and shapes show up in September, securing their place on Christmas lists the world over. Most any Apple fan or follower knows the company’s rhythms and release schedules, not just intellectually but seemingly by instinct.3
For those who don’t, however, how best to make an informed purchase? You may have better things to do with your day than to pan the silted river of punditry and gossip for tiny, valuable flecks of information.4 At the same time, you’ve no wish to purchase a computer only to have it become last year’s model two weeks later, superseded by a machine a third faster and a hundred bucks cheaper. The internet, as always, has the answer.
Heard It on the Apple Vine
If the express train to gadget gratification makes only one stop, it ought to be at MacRumors, the site which has offered “news and rumors you care about” since launching in 2000. Updated near-daily, MacRumors collates all manner of tip-offs and gossip from analysts, journalists and industry partners in an attempt to second-guess where Apple is headed. It’s an Apple information clearing house, detailing not only prospective releases but also the company’s patent filings, legal wranglings and fiscal situation. On top of this they do a great job summarising major new developments, recapping keynote speeches and product launches soon after the fact in a straight-forward manner.
Aside from the front page blog, two further sections deserve special mention: the Buyer’s Guide and the MacRumors forums. The Buyer’s Guide lists all the hardware in Apple’s current lineup, assigning each a rating (from “Buy Now! Product just updated” to “Don’t Buy - Updates soon”) based on the average length of time between releases for a particular product. While not infallible, a glance at this list can prevent the most egregiously mistimed purchases.
The forums are a dark, dark place, and should never be visited.
No Comment
Dark, too, (though by design) is Daring Fireball, the slate-grey and sparsely furnished blog of John Gruber, Apple pundit par excellence. Despite an abhorrence of the term, since 2002 Gruber has risen to become one of the internet’s true “pro bloggers”, able to make a living publishing his own work on his personal site. For the most part he works the Apple and technology beats, with his other obsessions (Bond films, Stanley Kubrick and the New York Yankees) making infrequent appearances.
Gruber comes across an exacting (some might say arrogant) correspondent, suspicious of hype and intolerant of stupidity. As much of his time is spent calling out clueless analysis and idle opinion and as in putting forward his own thoughts. Still, that’s part of the fun. Also, having been in the game as long as he has seems, Gruber now benefits from a network of sources such that, when he deigns to make a “guess” ahead of a new product announcement or release, it’s usually eerily prescient (Gruber himself acknowledges as much in this article).
Gruber’s style of blogging comprises frequent brief links to content elsewhere on the web (accompanied by commentary or critique of his own), plus longer articles published at greater intervals – every couple of weeks or so. If nothing else, he is unfailingly generous in directing readers to other people’s work online – both that with which he agrees, and with which he vehemently disagrees. Such is his popularity that it is not uncommon for smaller sites linked from Daring Fireball to be taken down temporarily, unable to cope with the demand generated by the traffic he sends their way.
Capital “M”, Small “W”
Finally, if one is truly ready to drink the Kool-Aid from the fire-hose, the Macworld website (companion to the print journal of the same name) is well worth your while. As well as being search-engine-friendly, the page title indicates just how broad their brief is – they cover Apple, Mac, iPhone, iPad, and iPod Reviews, Help, Tips, and News. Given the glut of new content added daily, any attempt to stay on top of the site is destined to fail, but it’s a fantastic resource to skim or dive deep into for information not only on Apple, but third-party software releases, troubleshooting tips, comprehensive benchmarking of new machines, considered speculative opinion pieces, new and interesting iPhone and iPad apps, and much more.
Macworld’s stable of contributors are top notch, with many decades experience both using and writing about Apple between them: Dan Moren, Kirk McElhearn, Jim Dalrymple, Andy Ihnatko and others. For my money, though, the best of them is The Macalope, a mythical beast with a classic Mac for a head. While not of much use for the express purpose of informing your purchases, the Macalope’s weekly missive offers much the same skewering of the stupid and inane as Gruber, but with a coating of whimsy and good humour that makes it one of the most enjoyable reads of this Mac enthusiast’s week.
Gateway Drugs
Of course, this list is far from exhaustive; there are plenty of other great sites around that concern themselves with the fruit-flavoured technology company. However, if your interest at this stage is more cursory than all-consuming, the three sites mentioned are the best place to begin. A visit to any one should get you up to speed on the latest news in Mac and iOS; an ongoing acquaintance with all three will see you not only timing your next Apple purchase to a tee, but able to hold a conversation (better yet, hold your own) with the diehard Apple fanatic in your life.
As you can tell, I’ve never set foot on a farm. ↩
Too busy feeding Vegemite to the kangaroos to edit out any southern-hemisphere-centrism, sorry. ↩
How else to explain the fact that I can sleep through my alarm 363 days of the year, yet awaken unaided at 4:00AM on the morning of an Apple keynote? ↩
I’m assured such things exist. ↩